About Us
Dignitea was founded in 2022 to build a more equitable, inclusive and sustainable world by activating purpose and enabling businesses to be a force for good. We transform organisations from within and build inclusive environments where every individual can thrive, and where diversity delivers additional business performance and social impact. We are committed to partnering with organisations to build truly inclusive corporate cultures for sustainable growth and an inclusive future for all.
Our Purpose: To empower leaders and teams to champion diversity, embed equity, and cultivate genuine inclusion, creating lasting positive change for their people and society.
The story behind our name “Dignitea”
Our company was founded in September 2022 as Dignité, the French word for “Dignity”. The consultancy had a vision to build organisations where every employee is treated fairly, and to bring equitable dignity to marginalised groups in society. The company worked on inclusive corporate cultures and marketing. It was renamed to Dignitea in July 2025 when the company refined its services to focus on management consulting services for building inclusive workplaces.
Dignitea combines the words “Dignity” and “Tea”. While inclusive culture transformation is a multi-stage, organisation-wide undertaking, oftentimes, inclusion begins with small actions, such as having tea with another to enrich perspectives. Tea has been a medium for the building of relationships in Asian cultures – in India, guests are always served Chai, as a mark of respect, kindness and hospitality; for the Chinese, offering tea is also a sign of respect and gratitude towards elders, particularly during weddings. Offering tea may form part of a formal apology; in Japan, the tea ceremony embodies values of harmony, humility and respect.
The rich and diverse Asian cultural connotations of tea reflect and inspire our approach at Dignitea, managing diversity for performance with respectful contextualisation.
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