1. Introduction
1.1. This privacy policy sets out how Dignite Brands Ltd. (“DB”) is compliant with the requirements of the Personal Data Protection Act 2012 of Singapore (“PDPA”) and the Personal Data Protection (Amendment) Act 2020. We recognise the importance of the personal data you have provided to us and take on responsibility to manage and dispose of your data.
1.2. If you have any questions regarding this policy, please contact our Data Protection Officer at: By electronic mail: admin@dignitebrands.com By post: The Data Protection Officer Dignité Brands 63 Jalan Pemimpin #03-01 Singapore 577219
1.3. This policy outlines: a. the types of Personal Data we collect, use, disclose and/ or retain; b. how we collect, use, disclose, retain and dispose of your Personal Data; and c. the purpose(s) for which we collect, use, disclose and/ or retain your Personal Data.
2. Definition and Types of Personal Data
2.1. “Personal Data” is defined as any data or information from which you can be identified by, either directly from that data alone; or indirectly when combined with other information to which we may legitimately have access.
2.2. Examples of such Personal Data include but are not limited to:
a. Your name, NRIC, passport or other identification number, telephone number(s), mailing address, email address;
b. Your photos;
c. Your employment history, education background, and income levels;
d. Personal Data of your family members; and
e. Information about your usage of and interaction with our website and/or services.
3. Purposes for collection and use of your Personal Data
3.1. We use your Personal Data for reasonable business purposes to fulfil your request for information, products or services in accordance with your consent. Additionally, we may collect your data as part of our corporate social responsibility efforts, encompassing activities such as events, surveys and forms amongst others. We provide clear explanation of how your information will be used at the point of collection.
3.2. In instances where we intend to employ your Personal Data for other purposes, we will inform you at the time of seeking your consent, unless such processing is permissible under the Applicable Data Protection Law or other legal provisions. For instance, to ensure the smooth functioning of our business operations, we may disclose the personal data you have provided to our third-party service providers, agents, affiliates, or other relevant third parties, whether located in Singapore or overseas. These entities will handle your data in compliance with the requirements outlined in Singapore’s PDPA.
3.3. However, please note that there are circumstances where we may disclose your personal data to third parties without your consent, including but not limited to: a. Situations where such disclosure is mandated or authorised by applicable laws and/or regulations; b. Instances where the disclosure serves your interests, such as providing you with the requested product or service; c. Emergencies that endanger your life, health, or safety, or that of another individual, necessitating immediate disclosure; d. Cases where disclosure is essential for any investigations or proceedings that entail legal risks; e. Instances where disclosure without your consent is permissible under the Applicable Data Protection Law or other legal provisions.
3.4. For more information on the exceptions, you are encouraged to peruse the First and Second Schedules of the Applicable Data Protection Law which are publicly available at http://sso.agc.gov.sg.
4. Your Rights and Choices
4.1. You may request for DB to withdraw your consent for specific purposes or to remove your Personal Data.
4.2. You may also request access to your Personal Data in DB’s possession and how your Personal Data has been used or disclosed by DB in the past year.
4.3. To provide the above services, we will need enough information from you in order to ascertain your identity as well as the nature of your request, so as to be able to deal with your request.
4.4. DB may impose a reasonable fee for correcting or providing information on your Personal Data. We will provide you with a written estimate. Please note that we are not required to respond to or deal with your access request unless you have paid the fee.
4.5. Access may be denied where DB is permitted or required by law to deny access to such information.
4.6. Once we have sufficient information from you to deal with the request, we will seek to provide you with the relevant action within 30 days. For a request to correct Personal Data, we will: a. correct your personal data within 30 days. Where we are unable to do so within the said 30 days, we will notify you of the soonest practicable time within which we can make the correction. Note that the Applicable Data Protection Law exempts certain types of personal data from being subject to correction requests as well as provides for situation(s) when correction need not be made by us despite a request; and b. we may send the corrected personal data to other organisations to which the personal data was disclosed by us within a year before the date the correction was made, unless that other organisation does not need the corrected personal data for any legal or business purpose.
5. Management of Personal Data
5.1. We do not sell or rent your Personal Data with outside third parties.
5.2. We have implemented reasonable security arrangements to ensure the adequate protection and security of your personal data. These measures are designed to prevent unauthorized access, collection, use, disclosure, copying, modification, leakage, loss, damage, and/or alteration of your personal data. However, we cannot accept responsibility for any unauthorised use of your personal data by third parties that is wholly attributable to factors beyond our control.
5.3. Furthermore, we will establish procedures to ensure that your personal data in our possession or under our control is destroyed and/or anonymised when it becomes reasonable to assume that: (i) the purpose for which the personal data was collected is no longer being served by its retention; and (ii) retention is no longer necessary for any other legal or business purposes.
5.4. Regarding the transfer of your personal data outside of Singapore, we will adhere to the requirements stipulated in the Applicable Data Protection Law. This entails obtaining your consent unless an exception under the law applies, and ensuring that the foreign recipient organization of the personal data agrees to uphold personal data protection standards equivalent to those mandated under Singaporean law.
6. Anonymous Data (For this website)
6.1. We may gather anonymous information regarding website usage. For instance, we may monitor the number of visitors, date and time of visits, duration of stay, and the pages visited. Additionally, we may collect technical details such as your internet protocol (IP) address, device operating system, browser type, the URL of a referring website (if any), and the path you traverse within our website.
6.2. It is important to note that this technology does not personally identify you. Instead, it enables us to compile statistical data concerning website visitors and their interactions with our site. We utilize this anonymous data and may share it with third parties for various purposes, including but not limited to enhancing the content and functionality of the website, gaining insights into the needs and preferences of our visitors, and refining our programs and services.
7. Cookies
7.1. To collect the anonymous data as outlined in the preceding paragraph, we may use temporary “cookies.” These cookies may capture the first-level domain name of your email address. For instance, if your email address is name@domain.com, the cookie would gather the “domain.com” segment of your email address, along with the date and time of your website access. It’s important to note that cookies, by themselves, cannot be utilized to ascertain your identity
7.2. What is a cookie? Cookies are small bits of data automatically stored in the hard drive of the end user and are commonly used to track preferences in relation to the subject of such website. If you enable these cookies, then your web browser adds the text in a small file. You may wish to set your web browser to notify you of a cookie placement request or refuse to accept cookies by modifying relevant internet options or browsing preferences of your computer system, but to do so you may not be able to utilize or activate certain available functions on our website. To find out more information on deleting or controlling cookies, visit aboutcookies.org.
7.3. Third Parties whose content may appear on our website may use third-party Cookies. Please note that we do not control the activities of such third parties, nor the data that they collect and use themselves, and we advise you to check the privacy policies of any such third parties.
7.4. By accessing and using our website and services, you consent to the storage of cookies, other local storage technologies, beacons and other information on your devices. You also consent to the access of such cookies, local storage technologies, beacons and information by us or our representatives or agents.
8. Changes to Privacy Policy
8.1. We may revise and update this privacy policy from time to time
9. Governing law
9.1. This privacy policy shall be governed by and construed in accordance with the laws of the Singapore.
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